The INTRO concept was launched by Small Office (previously smallpond) in 2013 in New York, as an intimate platform to present a selective cross section of design. The show aims to provide an alternative experience to the standard design trade show environment, by integrating a series of art and design installations into one cohesive exhibit. 2015 saw the introduction of the Los Angeles show, INTRO/LA.
This year INTRO/NY took on the form of an interactive room within a gallery space at 2 Rivington Street, New York, between the hours of 11AM-7PM. Visitors were encouraged to sit, stand, lean, read, recline and admire new and existing pieces by designers Anglepoise, Barber & Osgerby for twentytwentyone, Decode, Massproductions, Modus, Norma, Resident, Very Good & Proper and Waka Waka, as well as visual artist Heather Cook.
Glass, wool, velvet, lacquered wood and paper were among some of the materials utilized by the contributors for the show in an effort to create an idyllic respite from the New York Design Week whirl.
*** In addition to the furniture, lighting and visual art pieces mentioned above, INTRO/NY hosted a number of bookends from Norma's curated show In Support Of Books (previously shown at Printed Matter's LA Art Book Fair). Bookends by Bazazas, Besler & Sons, Norma, Ouli/Brooke Intrachat, Waka Waka and Wrk-Shp were on display. ***